It's no secret that most of today's top listened songs on Spotify are songs that originally went viral on TikTok. As the fastest growing social network in the world, TikTok has become the #1 place for artists to promote their music.
So how do you get TikTok influencers to use your music in their videos so that your songs can chart on Spotify?
The old way would be to reach out to each influencer yourself, email them until you get a response, negotiate different rates and payment methods, and manually keep track of who has done what and if they follow the instructions and whether or not you've sent payment. In a worst case situation you end up paying an influencer a flat rate and their video doesn't do very well and you end up extremely disappointed with your results. It's a nightmare.
BigTinySound solves all of this.
BigTinySound is a TikTok influencer marketing platform for music marketers to easily run optimized and targeted TikTok campaigns with guaranteed performance.
Thousands of TikTok influencers are signed up for BigTinySound waiting to receive new sponsorship opportunities (with new influencers signing up every day).
BigTinySound handles all payments and negotiations between influencers so that you don't have to worry about it.
Instead of needing to manually reach out to each creator, BigTinySound allows you to launch a campaign with detailed targeting, budget options, and a cost per thousand views (starts at $1.70 per 1,000 views), and then notifies influencers who match your criteria (Example: $5,000 campaign budget, willing to pay up to $500 per video at $1.70 per 1,000 views, specifically targeting female influencers who dance and live in the United States or UK).
Influencers reserve a spot on the campaign and a portion of the budget is reserved for them. The amount of budget they are able to reserve is based on their predicted performance on the campaign (small influencers will only be able to reserve small amounts of the budget while larger influencers will be able to reserve larger amounts up until the max per video set for that campaign).
Influencers have 48 hours to submit their video after reserving a spot on your campaign (if they don't submit a video their spot is given away to another influencer). Once an influencer submits their video, BigTinySound will track the number of views the video gets for 72 hours and then initiate payment to that influencer based on how many views it received. The influencer can not make more than their reserved amount, so if a small influencer reserves $50 on your campaign and ends up getting 5,000,000 views on their video, you will still only pay them up to $50 for that video. If an influencer ends up not getting enough views to earn the full amount they reserved, the remaining budget will be made available for new influencers to reserve.
BigTinySound has enabled thousands of TikTok sponsorships and generated over half a billion views for artists.
Artists who have promoted their music on BigTinySound include:
+ many many more
Types of TikTok influencers on BigTinySound includes:
Comedy / Skits
Art / Crafts
Sports / Athletic
Beauty / Fashion
Targeting options for your BigTinySound campaign include:
Average view count per video
Size of creator
Launching a campaign with BigTinySound is really easy, when you ready to get started you can read detailed step by step instructions here.